mamalu.io

We create what people want, and the results speak for themselves.

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Who we are

We are a team of complementary specialists in building and scaling products in the e-commerce industry. We gained our competencies while creating and developing our own successful products which allowed us to understand what really works in practice.

We approach each challenge holistically, combining knowledge in technology and engineering, marketing, and data analytics. We have been operating in the e-commerce market since 2018 as Mamalu sp. z o. o., which successfully develops and maintains the largest road toll service in Poland and one of the largest in Europe. Currently, as part of a strategic partnership with our partner Autopay Mobility, we are developing products for European markets.

More information about our history and path to success can be found in the experience.

Marek Urzoń

Marek Urzoń

Co-Founder

Ruby On Rails enthusiast. Backend developer with a passion for automating processes.

Mateusz Witoszek

Mateusz Witoszek

Co-Founder

Specialist in internet marketing, SEO, AEO, Google Ads, and UI/UX.

Łukasz Staśko

Łukasz Staśko

Co-Founder

Man of many technologies, JavaScript fan, lover of rapid prototyping.

We have one common characteristic - the mindset of entrepreneurs focused on growth.

road to success

Experience

Three founders, one shared vision, and a start in 2018 as a civil partnership. From the very beginning, we focused on building scalable e-commerce products based on real user needs and our own operational experience.

The first service we created was Winiety-Online.pl - a platform that quickly became the largest highway vignette sales service in Poland. The platform's dynamic development, which in a short time gained the trust of over a million Polish drivers led us to decide to expand our operations to include fleet customer service - this is how the Flotomat.pl service was created.

Dynamic growth, stable technology, and refined processes attracted the attention of a strong strategic partner - Autopay S.A. and Autopay Mobility sp. z o.o., Poland's leader in online payments. Together with Autopay, we decided on synergy in the services provided, which resulted in a successfully completed M&A process at the beginning of 2025. You can read about our M&A at autopay.pl, strefabiznesu.pl.

Years of participation in projects allowed us to develop an agile working style in which we rely daily on our expert knowledge and our proprietary tools, also in the field of SEO and AEO.

strong points

What we offer

  • 1

    Audits and consulting

    We can comprehensively analyze existing systems, processes, and the technical layer of the business. We focus on aspects related to software engineering, conversion optimization, and revenue growth.

  • 2

    Advanced e-commerce solutions

    We design and implement e-commerce platforms based on Shoper and Shopify technology. We implement and deploy dedicated e-commerce solutions tailored to specific business needs.

  • 3

    SEO and AEO tools

    We leverage years of experience in SEO and AEO. We create tools that we use ourselves, which in a short time help us achieve measurable results in terms of increased visibility and organic traffic.

Our advantages

Competitive advantages

Expert knowledge of SEO and AEO

We know how to properly build and maintain websites to be visible in search engines and Large Language Models (LLMs).

Marketing budget optimization

Our specialty is carefully developing and maintaining marketing budgets, in the context of Google Ads, to minimize costs and maximize return on investment.

Technology

We use mature ecosystems that provide rapid prototyping and solution delivery. Ruby on Rails, Node.js, JavaScript, React, Python, and more.

Integrations and automations

We achieved success through automation and integration with various systems, and now we are happy to share this knowledge with our clients.

Collaboration with specialists

We work with algorithm experts, who have, among other things, solved complex mathematical problems for the logistics industry.

Agile approach

We avoid bureaucracy and excessive planning, instead relying on rapid iterations and continuous product improvement. We value effectiveness in getting things done.

Contact

Let's talk

Marek, Łukasz, or Mateusz - one of us will definitely respond to your message as soon as possible.